Earth Day, Maxim Style

We’re a little late on the Earth Day Post, but we were definitely not amiss on the streets and schools of New York in celebrating our favorite holiday of the year.

Maxim was honored to be amongst several booths at several different schools in our hometown of New York, showcasing what students can do to lead greener lives. During the events, Maxim was able to demonstrate how our products are better for the Earth, and the body too!

At Hofstra University…

We took a spot at the quad in front of Hofstra University’s trendy Bits n’ Bytes Café where Earth Day was all abuzz, as The Center for Civic Engagement hosted an eco-friendly festival. Other booths included PETA, Progressive Students Union, Organic Foods, Anthropology club, Green Career opportunities and so much more!

At New York University…

We were set up under a tent outside on a cold spring NYC day on Washington Place, right smack in the middle of NYU’s most trendy metropolitan campus, where we got to meet some trendy NYUers who were blown away by what we had to say about what was lining their pantiliners. Other fun booths included Honest Tea, POM, Sustainable NYC, and Earth Celebrations.

At East Islip High School…

The gymnasium was converted in to an “earthasium.” Students were bussed in from the elementary and middle schools to take part in the districts dedication to keeping the youth informed about their responsibilities to the earth. You would think youngsters at this age would be shy or giggling about learning about tampons, but they were not only overly enthused, but quite serious about what Maxim had to say about the content of their tampons, pads and pantiliners.

Recession Retail Madness - The Positives In Fashion

I used to love to shop; that was before I started paying all my bills, had the time to browse through the racks for good deals and as of late, before the recession (or so I thought on this last point)....

Never in my young shopping years have I seen so many sales and great deals, especially before the biggest shopping day of the year, Black Friday. If I get one more email about my favorite retailers' special sales, I will begin the unsubscribing process. All of a sudden I'm every retailers' "friends and family." I remember when that discount actually applied to friends and family only and made you feel special. Thanks to the recession we are all special now...I urge you to TAKE ADVANTAGE of this one ironic double edge sword positive of the recession as I did at Saks Fifth Avenue yesterday.


Now I'm not your typical Saks Fifth Avenue Shopper. Once in a blue moon I might treat myself to that incredible designer dress (Diane Von Furstenberg is my woman of choice) or impossibly unique item that can not be duplicated by any design imposter retailer wannabe, whom my wallet and need for style are extremely thankful for. My typical shopping experience at Saks involves what I like to call "fashion shopping," browsing the beautiful windows and floors to get a taste of the latest trends and styles and then heading to H&M, the more affordable design imposter wannabe retailer, across the street to find them at an eighth of the price. That all changed yesterday when Black Friday came a week early with Saks sales prices equivalent to that of H&M. I'm talking up to 70% off almost all their inventory!!!!

The funny thing is that Saks' sale is the one email I didn't get and when I asked the sales associate about it she said "we're relying on word of mouth." Are times that tough that a huge retailer like Saks can't even afford advertising or emails about their huge pre-Black Friday sale?

According to an article published in the New York Times at about the start of Saks' huge sale, "Saks lost $42.8 million for the three months that ended Nov. 1, compared with a profit of $21.6 million for the period a year ago" or another way to look at it is "Saks sales fell 11.5% for the period compared with a sales gain of 11.4% for the same period last year."

Yes, these numbers are scary, but as always in life let's look at the bright side as I did yesterday when I left Saks with my Diane Von Furstenberg purchase that totaled $65.00, originally marked $325.00.

In my next article we'll take a look at how this recession is affecting less superficial fashion values in the world of organic and natural living, but in the spirit of Black Friday and Thanksgiving I wanted to make sure to share this sale information with you and extend some sort of thanks for once for the recession.

Happy Turkey Day!

The Explorer’s History

My curiosity takes me to some interesting places sometimes. I blame it on the nightly bedtime readings of Curious George during my childhood years. If I had my way and I’m sure the same is true for many of you out there I’d quit my job and explore the world until each ounce of curiosity was juiced out of me. Well, I did quit my job (my last job) and now I’m exploring the world in a different kind of way….

Eight months ago, my father, the founder of Maxim Hygiene Products, offered me the biggest career opportunity of my life when he asked me to join him on his new business venture in creating a line of Organic and Natural Cotton Personal Care Products.

I really had no idea what I was getting in to, but my instinct, conviction and of course curiosity led me to sign up. So, here I am, with no background in business, but with the backing of a great product and the hunger to fill my curiosities.

Since the start, the discoveries have been endless and too good not to go in to writing…



This blog is an exploration of the eco-feminine-business world through my unique career position in developing a green feminine hygiene company with my own and the company’s founding father (who is dying to be an Explorer Contributor, but I’m not sure what Explorer title to give him yet). This is a place for us to exchange our curiosities and experiences about topics ranging from anything and everything, product related or not related, but mostly related to the following:

• feminine issues
• greening our world
• all the funny and not so funny moments we have here at the Maxim headquarters
• getting to know the people behind your products and how and why we do what we do both outside and inside the office.